
Are you tired of being your industry's best-kept secret?
Let's make it blatantly obvious how incredible you are so you can (finally) see the revenue you deserve.
What if your reputation got you the revenue you deserved?
- You knew exactly where you wanted to go and how to get there
- You only took actions that aligned with your values (and felt good)
- You knew what made you the person your future clients HAVE to work with
- You had a process to work with you that made it easy to get sales
- You had an "about" that showcased how amazing you are (without being braggy)
- You loved your branding (colors, fonts, vibe)
- Your photos made you look like a professional who has their ish together
- You had a video space that showcases your brand and makes it easy to hop on Zoom calls and feel confident AF
- You could whip up beautiful graphics for your offers and social media posts
- It was easy for you to show up fully embodying your personal brand so your revenue finally matched your talents
It's time for you to RISE
introducing rise
RISE is a 6-month live group coaching program that will help you raise your reputation, so you can raise your revenue.
You'll know how to position yourself as an authority and have a polished person brand so you can stand out in your industry simply by being yourself.
With this program, you'll know the exact steps to take without the fluff so you can show up confidently online and command the revenue you deserve.


Hi, I'm azalee!
I've helped musicians, CEOs, speakers, and authors build their personal brands and reputations online so they could sign record deals, get multi-six figure speaking contracts, have multi-million dollar company evaluations, and become best-selling authors.
I've realized that no matter the industry, a powerful and polished personal brand is the key to getting what you want in business. Whether someone is great at what they do or they're mediocre, the ones that have a great personal brand are the ones that succeed.
I'm on a mission to help more women that are incredible at what they do, see the results they deserve. Far too many women aren't where they should be and it's not because they're not hard working or talented. Many times it's because it's just not blatantly obvious how incredible they are.
Your reputations directly corilateds to your revenue. I'm here to help you raise both. Let's RISE!
the deets on rise
Module 1
Your Vision and Game Plan
Live training followed by hot seat coaching on Tuesday, November 7th, 2023 at 12pm-2pm PST
What do you actually want? So often we get caught up in what we "should" be doing that we forget to ask ourselves this question. In this lesson you'll learn:
- How to tap into what you really want.
- How to identify the gap between where you're at now and where you want to be.
- How to create a plan to get to where you want to be faster.
Module 2
Your mission, "why", and core values
Live training followed by hot seat coaching on Tuesday, November 21st, 2023 at 12pm-2pm PST
What makes you different and why do you do what you do? Being clear on your mission, your "why", and your core values will allow you attract your dream clients. In this lesson you'll learn:
- How to create a mission that showcases the "why" behind your business.
- How to tap into the deeper "why" behind what you do so you'll future proof your business.
- How to identify your core values so you can easily take aligned action moving forward.
Module 3
Your Niche and Brand Pillars
Live training followed by hot seat coaching on Tuesday, December 12th, 2023 at 12pm-2pm PST
What makes you different and what should you post about or create offers about? In this lesson you'll learn:
- How to use your unique background to craft a niche that helps you stand out and attract your dream clients.
- Three to five brand pillars so you'll never have to question what to post or what to create your next offer around.
Module 4
Your Offers and Processes
Live training followed by hot seat coaching on Tuesday, December 19th, 2023 at 12pm-2pm PST
What should you offer and how do you set up a client experience that gets them to come back again and again? In this lesson you'll learn:
- How to know what to offer next and how to position it in a way that makes sales easy.
- The tech side of putting your offer together and the backend of onboarding/offboarding clients.
- BONUS trademark and copyright training.
Module 5
Your "About me" and Tagline
Live training followed by hot seat coaching on Tuesday, January 9th, 2024 at 12pm-2pm PST
How do you write an "about me" and tagline that showcases your talents without coming off as you're just bragging? In this lesson you'll learn:
- How to write in a way that positions you as a leader, without being braggy.
- How to write in a way that leads to sales.
- How to write so it actually sounds like you.
Catch Up
Review and Implementation
Live training followed by hot seat coaching on Tuesday, January 23rd, 2024 at 12pm-2pm PST
This call will allow you to have additional time to implement and ask questions related to the first 5 modules.
Module 6
Your Vibe, Fonts, and Colors
Live training followed by hot seat coaching on Tuesday, February 6th, 2024 at 12pm-2pm PST
How do you want your clients to "feel" and how do you create a brand that accomplishes that? In this lesson you'll learn:
- How to design a personal brand that makes your clients feel how you want them to feel.
- Know how to choose your personal brand's fonts and colors.
- Know where to use your vibe, fonts, and colors and how to make all of your content and offers match your brand.
Module 7
Your Photos
Live training followed by hot seat coaching on Tuesday, February 20th, 2024 at 12pm-2pm PST
Every powerful personal brand has photos to match. In this lesson you'll learn:
- How to take your own photos so they match your personal brand and look professional.
- How to choose photos for your profile picture, social media posts, and website.
- How to hire a photographer and prep for a photoshoot.
Module 8
Your Videos
Live training followed by hot seat coaching on Tuesday, March 5th, 2024 at 12pm-2pm PST
If you want to position yourself as a leader in your industry, you can't create low quality videos. In this lesson you'll learn:
- How to set up a space in your home (or office) to make it easy to record great videos that match your personal brand.
- How to know what to say in videos and create compelling videos.
- How to look and feel great on Zoom calls.
Module 9
Social Media Graphics
Live training followed by hot seat coaching on Tuesday, March 19th, 2024 at 12pm-2pm PST
How do you create professional graphics that match your personal brand? In this lesson you'll learn:
- How to use Canva to create graphics that match your personal brand.
- What graphics you'll need and when to use a graphic versus a photo or video.
- How to create branded content within your offers and throughout your marketing.
- When and how to hire designers.
Module 10
Brand Kit and Putting it All Together
Live training followed by hot seat coaching on Tuesday, April 2nd, 2024 at 12pm-2pm PST
How do I actually implement all of these things? In this lesson you'll learn:
- How to create a brand kit and backend system so it's easy to keep your image aligned with your personal brand.
- How to put everything we've learned together in a cohesive brand that can evolves with you.
- Next steps and options to continue to work together.
Catch Up
Review and Implementation
Live training followed by hot seat coaching on Tuesday, April 16th, 2024 at 12pm-2pm PST
This call will allow you to have additional time to implement and ask questions related to all the modules.