201 - What Should I Post? The 4 Content Pillars Every Personal Brand Needs

Hey Powerhouse!

"What should I post?" If you've typed that into Google at 9 pm with a blinking cursor staring back at you, this episode is your new answer, forever.

I'm teaching you my 4 content pillars: authority content that positions you as the expert, growth content that reaches new people, engagement content that gets your audience talking, and sales content that shows what's possible when they buy.

But the pillars alone aren't the magic. The magic is weighting them to match your CURRENT goal, and avoiding the mistake I see constantly: leaning all the way into one pillar. All sales posts? Nobody follows that account. All growth posts? That's why nothing converts.

I'm also sharing exactly how I'm weighting my own content right now to build toward my fall launch, and how your long-form content (like a podcast) can hit all 4 pillars while still having one core job.

By the end, every content idea you have will finally have a home and a job. No more guessing what to post.

Lots of Love,
Azalee

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