162 - 5 Truths About Becoming a Best-Selling Author and Why Most Writers Never Hit this Milestone

Hey!

In today’s episode, we’re breaking down five truths about becoming a best-selling author and why most writers never hit this milestone. If becoming a best-selling author is part of your vision, this conversation will give you the clarity most people avoid.

I’ve helped someone become a best-selling author, and what most people never see is the amount of work, strategy, money, and coordination that happens behind the scenes. The launch team. The pre-orders. The bulk buys. The speaking events tied to book sales. The podcast outreach. And even with all of that, there are no guarantees.

If you’ve ever believed that hitting a best seller list automatically means you have made it, this episode will help you recalibrate your expectations without shrinking your ambition.

Inside this episode, we cover
• What being a New York Times best-selling author actually requires in terms of sales volume
• What Amazon's best-selling status really means
• Why pre-orders and launch teams matter more than reviews
• Why bulk orders count differently than you might think
• Why hitting a list does not automatically skyrocket your business
• The math behind audience size and conversion
• Why most writers never hit this milestone

You will also hear the hard but freeing truth. You can do everything right and still not hit a list. And if your entire identity is wrapped around that outcome, the emotional crash can make you want to quit.

The goal is not to discourage you. The goal is to help you build the right foundation so that, whether you hit the list or not, you’re positioned like a best-selling author.

Will being able to say you are a best-selling author open doors? Yes.
Will hitting a list automatically build a business for you if you don’t already have positioning and an audience? No.

You’ve been CHOSEN by God to do the work that you do.
Now it’s time to be CHOSEN by the clients and opportunities that were always destined for you.

Heat up your curling iron and pop the bubbly. Let’s get into it.

Lots of Love,
Azalee

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